Takebayashi Kei
Takebayashi Kei is a luxury fashion brand and web design project undertaken by myself and 2 other developers, in a concept created to push my design skills and their development skills.
Creating a design system
Given the expedited nature of this project, we had to quickly make decisions based off of both common design principles and our own intuition. A design system was developed as a way of reducing developer fatigue and to ensure the final site would come our clean and concise.
Typography section of the design system
The final product
The design stage of this project took around 3 weeks, and resulted in a package consisting of a thorough design language and system, core pages such as the homepage, product listings and description pages as well as responsive versions of these for desktop, tablet and mobile. I believe I brought a luxury and sytlistic, yet usable and accessible experience, that scored highly when usability testing with online users. eCommerce is a tricky design discipline, given it’s nature of needing to be usable, conversion-led and brand heavy. It was a challenge that I thoroughly enjoyed given my current agency and freelance experience, and I hope to be able to continue with this project in the future if it makes it out of the development cycle.
Customer homepage view
Customer homepage view on mobile
Customer Product Description Page view
Customer Product Listing Page view
A Retrospective
This project was an interesting look into my current skills as a designer, as well as areas upon which I can continue to improve upon. I managed to improve in my understanding of development cycles, as well as the limitations that developers face when being handed over designs. I also believe that I have a newfound appreciation for design languages and systems, as they ended up being pivotal in saving time both within the design and development stages. I believe I still have a ways to go in expanding my design knowledge to cross all fields, and I know that as my agency work and freelance work expands, so to will my understanding of design as a whole.